Client: Initiative

Completed: 2015

We were approached by Initiative - a subsidiary of IPG Mediabrands, and one of the world’s preeminent media services agency - to design and build RARE, a data driven interactive application that visualizes the paths consumers take to purchase a broad range of products and services. The application filters survey and demographic data across any brand target and media category to map out a variety of shoppers’ journeys, highlighting specific touchpoints where advertisers are most likely to reach specific consumer types.

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