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Mercury Media is a mid sized media planning and buying agency. They came to us with a need and desire to create an internal tool, The Better Buyer Dashboard. The user interface we designed would be connected to their database which combined various data sources that drive their business and model. The goal was to create cross pollination amongst the planners and buyers, while simultaneously allowing their clients more transparency into their buying decision by demonstrating those data driven decision. That is where we came in to create engaging data visualizations for their users, internal and external.