Meaningful Rating Point Tool

Client: Havas Media

Completed: 2019

We worked with Havas, a global advertising and media company, to take their television ratings data out of a spreadsheet and into an interactive web application. They wanted to showcase for their clients a new proprietary metric that drives their ad-buying decisions, while also making their analysts’ lives easier. Our exploration tool lets users quickly see the ratings for networks and programs and test out new scenarios on the fly by changing the weightings for the metric.

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